Marketing and Design for Education

Client: Sajai Foundation and Camp Fire

Services provided:  Research, writing, editing, graphic design, marketing, and program effectiveness assessment.

The Sajai Foundation was a newly formed foundation focused on creating curricula for the K-6 educational market that would teach children about health, nutrition, fitness, and nature. Wise Kids’ grade-specific curricula was created with the input of experts including dietitians and an exercise physiologist. The curricula and training materials were sold to afterschool and summer camp programs, along with assessments to determine the learning gained. After successfully educating hundreds of students, the program was eventually purchased by the national youth group, Camp Fire, and rebranded under their organization.


Wise Kids Curricula Series:

Image of curriculum projects created for Sajai Foundation, including Wise Kids series 1 and 2, and Wise Kids Outdoors.