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Identity Design Refresh

Client: Daybreak Interiors

Services provided: Identity design, project management

This interior design firm needed to refresh its logo and other identity elements after shortening the company name and adding a new tagline. The updated designs of both letterhead and business cards have new fabric swatch images that better represent and reflect the brand colors in the logo’s icon. Refreshing the layout of the back side of the business cards improves the overall balance and highlights the new tagline.

Image of the original logo with longer business name. Text is blue, and the 'o' is replaced with image of 3 vertically stacked circles in yellow, orange, and magenta representing a sunrise.
Image of new logo with shortened business name and new tagline. Text is blue, with the 'o' in 'Interiors' replaced by the same 3 vertically stacked circles in yellow, orange, and magenta representing the sunrise. The tagline is directly below the business name, in scripty font of the same blue color.
Image of front and back sides of the old business card. Front side has one and a half of the circles featured in the logo icon, along with name and contact info in blue text below the old logo. Back side features 2 circles filled with fabric swatches, and white text on a dark teal background.
Image of front and back sides of the new business card. Front side has all 3 of the circles featured in the logo icon, along with name and contact info in blue text below the new logo. Back side has the new tagline in white and gold text on a dark teal background, next to 3 circles that feature fabric swatches in the same colors as the logo icon circles.
Image of old letterhead design, which features brand elements on the ftont, and a set of 3 vertically stacked circles on the back that are filled with different fabric swatch images.
Image of refreshed letterhead design, which features updated logo and tagline on the front with the vertically stacked circles of the logo icon. Back of letterhead features 3 vertically stacked circles that echo the ones on the front, but are instead filled with fabric swatch images that match the colors in the logo icon.

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Solberg Creative, LLC
Minneapolis, MN

(952) 346-8788