Creative Insights

Learn more about what’s happening in the worlds of design, content, marketing, event planning, and project management. The Solberg Creative team has experience, expertise—and opinions. Follow us and contact us with questions or for more information.

Branding: Why It Matters

Branding: Why It Matters

There’s a lot of chatter about branding in marketing circles these days, to the point where it might sound like corporate jargon. But lingo of the day aside, branding isn’t a new concept. It’s also not an easily quantified tangible item, but it is a critically...

What Is an Editorial Style Guide?

What Is an Editorial Style Guide?

When it comes to content, whether print or digital, B2B or B2C, most publishing groups use editorial style guides. This has nothing to do with fashion, but it definitely has something to do with looks—it’s all about how your content looks to readers, and how they in...

Protect Your Brand With a Style Guide

Protect Your Brand With a Style Guide

  We recently published a post about style guides. But if you’re wondering, why bother? We have some answers for that too. Perhaps the most important answer is a short one: It helps your organization protect its brand, whether nonprofit or for-profit. Consider...

Why Hire a Project Manager?

Why Hire a Project Manager?

oThere are many reasons to hire a project manager to complete projects on time and on budget. Project size doesn't matter; even small projects can benefit when existing staff don’t have the bandwidth to manage them. Here are some primary reasons for hiring this type...

Why Redesign Your Website?

Why Redesign Your Website?

When was the last time you Googled something? How long did it take you to decide some websites weren’t right for you? Website visitors take an average of 15 seconds or less to decide to leave a site and look for another one. If your site’s analytics show that most...

Factors in Content Cost

Factors in Content Cost

Hands down, the largest factor in what content costs is the amount of time it takes to produce it. That doesn’t necessarily mean that a short article or blog post will automatically be less expensive than a longer case study or whitepaper, though. That’s where other...

Factors in Print and Web Design Cost

Factors in Print and Web Design Cost

If you’ve needed to get estimates for print and/or web design work, you know that estimates can vary greatly. That’s because numerous factors affect the bottom line. This also explains why experienced web designers won’t just quote a price off the top of their...