Creative Insights

Learn more about what’s happening in the worlds of design, content, marketing, event planning, and project management. The Solberg Creative team has experience, expertise—and opinions. Follow us and contact us with questions or for more information.

Building Online Courses: A Case Study

Building Online Courses: A Case Study

Maria Reitan had a problem of the desirable variety: She had experience in a specific area that proved to be valuable to others. Specifically, she’d made a dramatic career transition, leaving the world of broadcast news after 15 years and successfully transitioning to...

Solberg Creative: Not Just for Long-Term Projects

Solberg Creative: Not Just for Long-Term Projects

Every business faces challenges when employees want or need time off. Whether it's the December holidays, winter or summer vacations, cold and flu season rearing its ugly head, maternity and paternity leave--these are all things that can cause your marketing...

Want to Develop Online Courses for Pay?

Want to Develop Online Courses for Pay?

Are you considering developing an online course based on your expertise to develop a new source of income? This is an increasingly popular option, especially for people who want to find new avenues to promote their subject matter expertise and perhaps build a new...

Writing for Children

Writing for Children

I’ve done a fair amount of writing for children in the form of K-12 curricula and related training materials for afterschool programs and for a children’s educational book publisher. People often wonder what it’s like writing for kids and how it differs from writing...

Solberg Creative Loves Farmers Markets!

Solberg Creative Loves Farmers Markets!

Those of you reading this who live in the Upper Midwest already know what a dismally late spring we had. Here in Minnesota, we’d get little teasers of warmth and sunshine, then boom—wind, snow, cold, and graupel. No wonder we rejoice when that 10-day forecast no...

Branding: Why It Matters

Branding: Why It Matters

There’s a lot of chatter about branding in marketing circles these days, to the point where it might sound like corporate jargon. But lingo of the day aside, branding isn’t a new concept. It’s also not an easily quantified tangible item, but it is a critically...

What Is an Editorial Style Guide?

What Is an Editorial Style Guide?

When it comes to content, whether print or digital, B2B or B2C, most publishing groups use editorial style guides. This has nothing to do with fashion, but it definitely has something to do with looks—it’s all about how your content looks to readers, and how they in...

Protect Your Brand With a Style Guide

Protect Your Brand With a Style Guide

  We recently published a post about style guides. But if you’re wondering, why bother? We have some answers for that too. Perhaps the most important answer is a short one: It helps your organization protect its brand, whether nonprofit or for-profit. Consider...

Why Hire a Project Manager?

Why Hire a Project Manager?

oThere are many reasons to hire a project manager to complete projects on time and on budget. Project size doesn't matter; even small projects can benefit when existing staff don’t have the bandwidth to manage them. Here are some primary reasons for hiring this type...

Why Redesign Your Website?

Why Redesign Your Website?

When was the last time you Googled something? How long did it take you to decide some websites weren’t right for you? Website visitors take an average of 15 seconds or less to decide to leave a site and look for another one. If your site’s analytics show that most...