If you live in the Upper Midwest, you’re probably all too familiar with the late winter/early spring additional season known as pothole season. Potholes occur for a number of reasons, but one of the most common is the winter/spring thaw/freeze cycle.

It’s been particularly rough for Minnesota drivers this year. Driving is like playing a reverse version of Whack-a-Mole where instead of trying to hit something that’s popping up, you’re desperately trying to avoid having your vehicle wheels dive into a hole. The larger the pothole, the more potential for significant damage to your car. There are road workers out there struggling to keep up, but sometimes there just aren’t enough of them to keep up with ever-increasing number of potholes.

The Pothole Season of Marketing Work

Every business has its own pothole season, when suddenly people are up to their eyeballs in work and find themselves spending more time putting out fires and trying to herd cats than being able to accomplish actual work. It might be because of an unexpected new project, or a known project that snowballed in size, or because half your staff is out with the flu or on parental leave. How can you fill those potholes that keep worsening when your workforce is reduced?

That’s where Solberg Creative can come in. Think of us as your backup pothole filler. (Or, less tongue-in-cheek, as your external marketing department.) Need graphic or web design to see this project to fruition? Meet Kerry Solberg. Need someone to step in to manage a project that’s rapidly spiraling out of control? Meet Carrie Stolar. Need a wordsmith to explain what the project’s all about to an audience of laypeople without resorting to jargon and technical terms? Meet Amy Rea.

Whether your potholes are tiny annoyances that you just need a bit of help with, or your entire freeway infrastructure is about to crash, we’re here to help. Reach out today to learn more about how we can make your work life easier.