We Know Who the Experts Are

We Know Who the Experts Are

And, perhaps most importantly, we know when we’re not the experts. Why does that matter? Because we want to make sure all the work we do is accurate and reflects up-to-the-minute research and data. Especially in our work involving education, whether we’re educating...
Solberg Creative: Not Just for Long-Term Projects

Solberg Creative: Not Just for Long-Term Projects

Every business faces challenges when employees want or need time off. Whether it’s the December holidays, winter or summer vacations, cold and flu season rearing its ugly head, maternity and paternity leave–these are all things that can cause your...
Writing for Children

Writing for Children

I’ve done a fair amount of writing for children in the form of K-12 curricula and related training materials for afterschool programs and for a children’s educational book publisher. People often wonder what it’s like writing for kids and how it differs from writing...
Factors in Content Cost

Factors in Content Cost

Hands down, the largest factor in what content costs is the amount of time it takes to produce it. That doesn’t necessarily mean that a short article or blog post will automatically be less expensive than a longer case study or whitepaper, though. That’s where other...