Content Marketing Strategy
Client: Strategic Education, Inc.
The parent company of online universities (including Capella University and Strayer University) wanted to develop a robust content marketing strategy in the form of blog content and occasional marketing collateral. Content would include interviews with subject matter experts, faculty, and alumni, and include topics on a range of higher-education issues and focuses.
- Research and interviews with subject matter experts
- Writing and editing content
- Development of meta descriptions and tags, H1 content