Spring Cleaning: Tidy Up Your Website

Spring Cleaning: Tidy Up Your Website

Spring cleaning gets such a bad rap because it’s a chore. Of course it is. But when even some of it is complete, it can make such a difference. If you’ve had enough of spring cleaning your attic or basement, here’s an idea that has more value than...
Making Your Style Guide Flexible—and Inclusive

Making Your Style Guide Flexible—and Inclusive

I’m a big fan of style guides and have been for my entire career. I think overall, they help organizations create a sense of professionalism and convey a uniformity that doesn’t jolt the reader with missteps. (You can find more of my general thoughts about style...
Teaching the Joy of Swimming

Teaching the Joy of Swimming

Carrie Stolar is Solberg Creative’s marketing strategist, project manager, and event planner. As if that wasn’t enough to keep her busy, she has a passion that drives her out of bed at unholy hours of the morning: She coaches adult swimming through her association...
Event Planning 101

Event Planning 101

When we say that Solberg Creative does event planning, we don’t necessarily mean any kind of event. Fun as they are, we don’t plan birthday parties (largely because we don’t work with clowns. Or ponies). But if you’re looking for help with corporate or charity events,...
7 Tips When Designing for Kids

7 Tips When Designing for Kids

When approaching graphic design, it’s crucial to understand who your audience is. The colors and fonts you choose, the amount of white space you need, the types of images you might add are all influenced by who’s likely going to view them. That’s especially true when...
We Know Who the Experts Are

We Know Who the Experts Are

And, perhaps most importantly, we know when we’re not the experts. Why does that matter? Because we want to make sure all the work we do is accurate and reflects up-to-the-minute research and data. Especially in our work involving education, whether we’re educating...
Solberg Creative: Your Marketing Pothole Solution

Solberg Creative: Your Marketing Pothole Solution

If you live in the Upper Midwest, you’re probably all too familiar with the late winter/early spring additional season known as pothole season. Potholes occur for a number of reasons, but one of the most common is the winter/spring thaw/freeze cycle. It’s been...
Passionate About Nonprofits

Passionate About Nonprofits

The recent arrival of Valentine’s day reminded us of love and passion, and the different things we all love. So we thought this month we’d explore things that those of us at Solberg Creative love. While we’re all happily married, we thought we’d take a different...
Building Online Courses: A Case Study

Building Online Courses: A Case Study

Maria Reitan had a problem of the desirable variety: She had experience in a specific area that proved to be valuable to others. Specifically, she’d made a dramatic career transition, leaving the world of broadcast news after 15 years and successfully transitioning to...