And, perhaps most importantly, we know when we’re not the experts. Why does that matter? Because we want to make sure all the work we do is accurate and reflects up-to-the-minute research and data. Especially in our work involving education, whether we’re educating...
If you live in the Upper Midwest, you’re probably all too familiar with the late winter/early spring additional season known as pothole season. Potholes occur for a number of reasons, but one of the most common is the winter/spring thaw/freeze cycle. It’s been...
The recent arrival of Valentine’s day reminded us of love and passion, and the different things we all love. So we thought this month we’d explore things that those of us at Solberg Creative love. While we’re all happily married, we thought we’d take a different...
Maria Reitan had a problem of the desirable variety: She had experience in a specific area that proved to be valuable to others. Specifically, she’d made a dramatic career transition, leaving the world of broadcast news after 15 years and successfully transitioning to...
Every business faces challenges when employees want or need time off. Whether it’s the December holidays, winter or summer vacations, cold and flu season rearing its ugly head, maternity and paternity leave–these are all things that can cause your...
Are you considering developing an online course based on your expertise to develop a new source of income? This is an increasingly popular option, especially for people who want to find new avenues to promote their subject matter expertise and perhaps build a new...
I’ve done a fair amount of writing for children in the form of K-12 curricula and related training materials for afterschool programs and for a children’s educational book publisher. People often wonder what it’s like writing for kids and how it differs from writing...
Those of you reading this who live in the Upper Midwest already know what a dismally late spring we had. Here in Minnesota, we’d get little teasers of warmth and sunshine, then boom—wind, snow, cold, and graupel. No wonder we rejoice when that 10-day forecast no...
There’s a lot of chatter about branding in marketing circles these days, to the point where it might sound like corporate jargon. But lingo of the day aside, branding isn’t a new concept. It’s also not an easily quantified tangible item, but it is a critically...
When it comes to content, whether print or digital, B2B or B2C, most publishing groups use editorial style guides. This has nothing to do with fashion, but it definitely has something to do with looks—it’s all about how your content looks to readers, and how they in...
