Solberg Creative: Not Just for Long-Term Projects

Solberg Creative: Not Just for Long-Term Projects

Every business faces challenges when employees want or need time off. Whether it’s the December holidays, winter or summer vacations, cold and flu season rearing its ugly head, maternity and paternity leave–these are all things that can cause your...
Want to Develop Online Courses for Pay?

Want to Develop Online Courses for Pay?

Are you considering developing an online course based on your expertise to develop a new source of income? This is an increasingly popular option, especially for people who want to find new avenues to promote their subject matter expertise and perhaps build a new...
Writing for Children

Writing for Children

I’ve done a fair amount of writing for children in the form of K-12 curricula and related training materials for afterschool programs and for a children’s educational book publisher. People often wonder what it’s like writing for kids and how it differs from writing...
Branding: Why It Matters

Branding: Why It Matters

There’s a lot of chatter about branding in marketing circles these days, to the point where it might sound like corporate jargon. But lingo of the day aside, branding isn’t a new concept. It’s also not an easily quantified tangible item, but it is a critically...
What Is an Editorial Style Guide?

What Is an Editorial Style Guide?

When it comes to content, whether print or digital, B2B or B2C, most publishing groups use editorial style guides. This has nothing to do with fashion, but it definitely has something to do with looks—it’s all about how your content looks to readers, and how they in...
Factors in Content Cost

Factors in Content Cost

Hands down, the largest factor in what content costs is the amount of time it takes to produce it. That doesn’t necessarily mean that a short article or blog post will automatically be less expensive than a longer case study or whitepaper, though. That’s where other...