Solberg Creative: Not Just for Long-Term Projects

Solberg Creative: Not Just for Long-Term Projects

Every business faces challenges when employees want or need time off. Whether it’s the December holidays, winter or summer vacations, cold and flu season rearing its ugly head, maternity and paternity leave–these are all things that can cause your...
Want to Develop Online Courses for Pay?

Want to Develop Online Courses for Pay?

Are you considering developing an online course based on your expertise to develop a new source of income? This is an increasingly popular option, especially for people who want to find new avenues to promote their subject matter expertise and perhaps build a new...
Branding: Why It Matters

Branding: Why It Matters

There’s a lot of chatter about branding in marketing circles these days, to the point where it might sound like corporate jargon. But lingo of the day aside, branding isn’t a new concept. It’s also not an easily quantified tangible item, but it is a critically...
What Is an Editorial Style Guide?

What Is an Editorial Style Guide?

When it comes to content, whether print or digital, B2B or B2C, most publishing groups use editorial style guides. This has nothing to do with fashion, but it definitely has something to do with looks—it’s all about how your content looks to readers, and how they in...
Protect Your Brand With a Style Guide

Protect Your Brand With a Style Guide

  We recently published a post about style guides. But if you’re wondering, why bother? We have some answers for that too. Perhaps the most important answer is a short one: It helps your organization protect its brand, whether nonprofit or for-profit. Consider...
Why Hire a Project Manager?

Why Hire a Project Manager?

oThere are many reasons to hire a project manager to complete projects on time and on budget. Project size doesn’t matter; even small projects can benefit when existing staff don’t have the bandwidth to manage them. Here are some primary reasons for hiring this...